A hands-on workshop for nonprofit & community marketing leaders
Local (Nevada County) folks, I would love to see you at this hands-on training next week, offered by the Community Foundation of Nevada County through the Center for Nonprofit Leadership — your donors, volunteers, and customers will thank you!
Time:
9:30am-11:30am
Where:
Bright Futures for Youth, 3rd Floor
200 Litton Drive, Grass Valley, CA
Trainer: Erika Willett Kosina
Cost: $60 – CNL Members; $75 – Not-Yet-Members
Registration Deadline: January 20th
Your website is often the first place people go to learn about your organization, and who you are, what you do, and why it matters should be front and center. Cluttered home pages without a clear path to action make it harder for the people who most want to connect with your mission.
Get those laptops ready (YES, you need to BRING a laptop for work in the training)! This hands-on workshop will help you rethink your website as your most powerful storytelling and engagement tool. You’ll learn how to evaluate what’s working (and what’s not), clarify your story, and make it easier for the audiences you care about to accomplish their goals on your site.
What We’ll Cover
- How to tell your organization’s story in a clear and compelling way so visitors instantly “get” your mission
- Using imagery to humanize your work and show your impact
- Writing with clarity and warmth: plain language that engages, not overwhelms
- Understanding your top audiences and how to meet their needs
- Identifying what to add, refresh, or remove to make your site more effective
Attendee Takeaways
- A practical framework to evaluate your own website
- A checklist to make your website more user-friendly and aligned with your goals
- Renewed confidence in your ability to tell your organization’s story online
Who Should Attend: Communications and marketing staff, executive directors, or anyone responsible for telling your nonprofit’s story online.
