Customer Experience Strategy: I help you see things from your customers’ perspective. I interview business stakeholders and customers, research your competition, and create personas and user journeys. Next, I design a frictionless user experience based on your target audience’s needs and your business goals. I consistently and passionately advocate for the user.
Content Strategy: I align your content with user needs, and collaborate with you to develop a content strategy that will attract and delight your customers. I help you get organized with content marketing plans and editorial calendars.
Writing and Editing: Need help creating all that content? I bring decades of writing experience and a deep knowledge of the technology and energy business landscapes to the hundreds of SEO website pages, articles, blog posts, podcasts, and thought leadership pieces I have written. My superpower is grasping complex technical concepts quickly and easily, and translating buzzwords like “hypervisor” and “blockchain” into something someone would actually enjoy reading about. Take a look at my Writing Samples for examples of my work or ask me to share one of the many articles I have ghost written for tech and energy executives.