Smart strategy. Compelling storytelling. Real results.
Sometimes, nonprofits need a little extra help in the form of an expert outside perspective or some internal support for small teams of maxed out full time employees. Whether you need a little help or a lot, I can work with any budget to boost or support your existing marketing.
Content marketing planning and strategy
A strategic plan ensures your messaging reaches the right audience at the right time. We’ll meet so I can learn about your organizational goals and a few weeks later I’ll deliver a plan that includes:
- Clear goals and measurable outcomes (KPIs)
- Defined target audiences and what they care about
- Compelling key messages
- Content types aligned to audience interests and needs
- Recommended channels for maximum reach
- A 6-month editorial calendar ready to execute
Story-driven content creation
From donor appeals to impact stories, I create content that moves people to care—and act. We’ll talk about the story you want to tell and I’ll interview your team, partners, and beneficiaries to highlight the real-life results of your work—bringing your mission to life through powerful storytelling. I’ve written for fiscal sponsors and for nonprofits that specialize in economic resiliency, education, and food. Take a look at my content marketing portfolio or request samples of my ghost written articles. And before you hire that robot, let me help you learn how to use generative AI to save time without compromising quality. Services include:
- Thought leadership articles, interviews, and ebooks
- Newsletters, blog posts, and social media
- Press releases and talking points
- Website content
- Coaching on best practices for using AI to create content
Campaign measurement and recommendations
Are your marketing efforts paying off? I’ll take a look at your newsletter and social click-throughs and website visitors to help you understand what’s working and what’s not so you can focus your time and budget on what gets results. You’ll get:
- Insightful content performance analysis
- Clear, actionable recommendations
- A simple path to improve ROI and engagement
Need more help?
From a one-time analysis of your website to a newsletter campaign to supporting a specific event, I am on call for when you are overwhelmed and under-resourced:
- Website user experience and content strategy
I assess your site’s performance, content, and usability and see how you stack up against your peers—then provide clear, practical steps to better meet user needs and organizational goals. - Event production and marketing
From small workshops to large-scale events, I manage every detail to deliver a seamless experience—on time and on budget. - Meeting facilitation
Expert facilitation to engage your audience, keep things running smoothly, and meet your meeting objectives.
“Whether she is drafting public-facing stories, researching background material, or advising on messaging strategy, Erika brings a level of care, creativity, and strategic insight that elevates every project she touches.”
Robert trent, executive director at Sierra commons
“First, thanks Erika for taking the lead on this topic … I hope everyone has had a chance to see what Erika has written. It is tight, clear and persuasive.”
GIL mathew, president at nevada county economic resource council
“Erika, you made riding chaos look fun! Your kind patience with it all made everyone in the room feel welcome and engaged.”
Darin Bue, Eastern Regional Firewise Coalition
Why Work With Me?
- Save time
Delegate marketing tasks or let me help you use AI tools to streamline your workflow. - Save money
Get the support of an experienced marketing professional—without the overhead of a full-time hire. I can work with any budget. - Proven expertise
20+ years in marketing, writing, and project management
Deep experience with nonprofits and the communities they serve
Skilled in leveraging AI to maximize output with minimal effort - Easy to work with
Fast turnaround. Clear communication. High-quality results.
Nonprofit Clients
Contact me to schedule a free, 15-minute consultation to see if we’re a fit.
