Customer Experience Strategy: I help you see things from your customers’ perspective. I interview business stakeholders and customers, research your competition, and create personas and user journeys. Next, I design a frictionless user experience based on your target audience’s needs and your business goals. I consistently and passionately advocate for the user.
Content Strategy: I align your content with user needs, and collaborate with you to develop a content strategy that will attract and delight your customers. I help you get organized with content marketing plans and editorial calendars.
Writing and Editing: Need help creating all that content? I bring decades of writing experience and a deep knowledge of the technology and energy business landscapes to the hundreds of SEO website pages, articles, blog posts, podcasts, and thought leadership pieces I have written. My superpower is grasping complex technical concepts quickly and easily, and translating buzzwords like “hypervisor” and “blockchain” into something someone would actually enjoy reading about. Take a look at my Writing Samples for examples of my work or ask me to share one of the many articles I have ghost written for tech and energy executives.
Workshops and Coaching: I also design and teach workshops on many different topics, including career definition and acceleration, writing for business professionals, and getting over a broken heart. I am also a certified career coach who specializes in practical strategies for career changes. Learn more about my Workshops and Coaching.
Visit my LinkedIn profile to learn more, or contact me to discuss your writing and communications needs.
