Writing and editing: I bring decades of writing experience and a deep knowledge of the technology business landscape to the hundreds of SEO website pages, articles, blog posts, podcasts, and thought leadership pieces I have written. My superpower is grasping complex technical concepts quickly and easily, and translating buzzwords like “hypervisor” and “blockchain” into something someone would actually enjoy reading about. Take a look at my Writing Samples for examples of my work.
Content strategy: I help you see things from your customers’ perspective with tools like user experience evaluations and gap analyses, and understand where you stand in the marketplace with competitive analyses. I identify what content is missing, out of date, or not customer-focused, and help you create content strategies and editorial calendars that attract and delight your target audience so you can meet your business goals.
Measurement: The best way to find out what’s working and what’s not worth spending money on is by measuring the engagement of your target audience through metrics and data analysis. I can help you come up with a plan to do just that. Better yet, I can do it for you.
Workshops: I enjoy teaching workshops on a variety of different topics. View current Workshops.