Content Marketing Portfolio

The Community Foundation of Nevada County asked me to create a content marketing plan to raise awareness about their organization). After a discovery meeting where I collected information about their goals and target audiences, I developed a content marketing plan with key talking points, a list of story types and ideas that mapped to what target audiences care about, and a 6-month editorial calendar that combined story ideas, themes, and communication channels. In the first 4 months of executing my plan, website traffic increased 251%.

During my tenure at HCLTech, I worked with an energy company and an insurance company to redesign their customer websites. I led the content strategy process for these clients, auditing their existing site, interviewing stakeholders, creating user personas and user journeys, and recommending a new site architecture to create a better user experience. I also created a plan and process to move the content into new design templates.

Sierra Commons hired me to promote a series of educational workshops in five California counties. I wrote press releases, sharable social media content, and reminder emails for attendees. I also interviewed experts to write thought leadership articles for local news outlets that helped fill seats at all five workshops. I even put on my research hat to find event venues and instructors for the workshops.

Op-Ed | Aligning Resources Before the Fire Starts – Why Nevada County Needs a COAD – The Community Foundation of Nevada County (COFO NC) wanted to position themselves as a convener and facilitator of the discussion around disaster resilience in Nevada County. I interviewed stakeholders and leveraged the transcript of an event to produce this Op-Ed.

The New Timber Economy: A Shift Toward Sustainability Creates New Career Opportunities in Rural California – Sierra Commons wanted to raise awareness about changes in the timber industry in California to encourage participation in a forestry entrepreneurship workshop in Sonora. I interviewed experts and researched the history of the timber industry to write this article.

From Cuts to Community Support: Why Local Giving Matters More Than Ever – COFO wanted to raise awareness about how community foundations support nonprofits. I wrote this article through the lens of first-person stories from nonprofit executive directors about how their organizations could be affected by federal funding cuts.

Community Foundation Helps Community Roots Transform School Food in Nevada County – press release

The Community Foundation of Nevada County and Center for Nonprofit Leadership Join Forces to Better Support Local Nonprofits – press release

Tech Industry in Nevada County is Growing, Evolving, and Staying Relevant – Sierra Commons wanted to raise awareness about the work it does to support the tech industry in Nevada County. I wrote this article to do just that — raise awareness about the many tech companies in this area through a piece about how these companies have adapted to a post-COVID landscape.

Lenovo’s Collaborative Approach Helps OneNet Wow Its Customers – case study

Case study: Enabling business transformation in Saudi Arabia and beyond – case study

Portland General Electric: Portland General Electric (PGE) needed to align their website content with a new brand voice. I wrote and edited 400 pages of copy like this one to reflect the new voice and managed the process of moving content into a new CMS. PGE later hired me to edit customer email campaigns for the same purpose.